How do companies close to HBO or Showtime select their "On Demand" lineup?

It seems enormously random, range from the newest blockbusters, to matured favorites, to strange movies that seemingly no one would ever monitor. I was wondering who decide, and how?


Answers:    Pretty sure by whatever shows win the biggest ratings.
On Showtime its usually Dexter, Brotherhood, and a few others locally. Their "big" shows. As far as movies go, I can't read aloud for sure. I've seen some strange choices for movies as economically though most of the ones I see are either "newish" or elder movies that most people hold heard of.
the most popular by poll

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